Meet our Force 4 Experts
Meet our Force 4 Experts as they advise and recommend the best in Marine Chandlery, Clothing, Electronics and Safety, to help you find the product you require for your craft at the right price.
Force 4 Chandlery, which has been operating now for over 40 years, continue to support the sailing and boating community by hand picking the best in clothing, electronics, books, charts and chandlery for their website, 9 stores and mail order service. 'The Right Choice at the Right Price', has been our inspiration since we started and our products are chosen by sailors for sailors.
Have a sailing or boating question? We're happy to answer it for you - leave it as a comment on Facebook and one of our Experts will have an answer for you soon.
BILLY BOOTH, CLOTHING DIRECTOR
William has 30 years experience in the marine industry and joined Force 4 in 2012, setting up and opening the Plymouth store. His passion for the water started at a young age - and he spent much of his time with his father at Crosby Marina Lake, windsurfing and fishing off the coast of Anglesey. He pursued his love for water sports, becoming an Instructor at The National Watersports Centre for Wales, where he worked as a Senior Instructor teaching sailing, windsurfing and powerboating. Management roles in chandlery followed, extending his experience in product knowledge and the marine industry. He enjoys helping his customers find the right solutions, "I love my job - no day is the same".
PIP JOHNSTONE, DIRECTOR
Pip has been with Force 4 since 2006. He became manager of the Lymington store in 2007 and manager of the flagship Deacons store in 2012.
He grew up sailing on Poole Harbour in the 1980s before moving to Devon to learn about tides in 1990s on the Bristol Channel. Returning to Poole in 2006 he raced on various yachts inshore and offshore and competed at several Nationals in J105 and Nationals & Eurocup in the RS400 class.
He now maintains and sails the family cruiser - a Hunter Channel 27 - and is looking forward to sailing the new family dinghy RS Quest.
LEIGH JACOBS, ELECTRONICS DIRECTOR
Leigh has been with Force 4 since 2009. He looks after the Marine Electronics side of the business and works closely with the suppliers to keep up to date with the latest developments in this field.
LAWRENCE TAFT, CHANDLERY BUYER
Lawrence joined Force 4 in 2017 and is the buyer for the Force 4 group of chandleries. He is a keen boater, loves both sail and power boats, and can't resist a project! He ran his own chandlery for over 10 years.
Try our Facebook Q&A - for first-hand advice from our Experts
Do you need a solution for a boating problem? Let us know about it & our experts will do their best to help you find an answer.
Have your questions answered by our experts at 4pm Thursday on our Facebook Q&A - Force 4 at 4!
This is a great chance to get first-hand advice and tips from our very own Force 4 experts, in the comfort of your own home. Lawrence, Leigh and Billy will be on Facebook from 4pm, every Thursday, to answer your questions on all things sailing & boating.
Are you planning to update or replace your chartplotter; do you need advice on sizing for a new pair of boots, or you simply need to know which kind of antifoul to buy, please click the link below and leave us a question on the pinned post at the top of the Facebook panel. If you would prefer, you may send your question by email to firstname.lastname@example.org
Once posted on our Facebook page, questions will be answered at the next Thursday Q&A session.
As well as our own Force 4 Experts, we regularly have guest experts answering questions on lifejackets, Navionics, liferafts, electronics, plumbing, VHF radios, clothing, chandlery and more. If there are any topics you are interested in discussing, please let us know.
Please 'Like' and Follow our Facebook page for updates, and invite your friends to join in