A BRIEF BACKGROUND
Established for over 35 years, Force 4 Chandlery continue to hand pick the clothing, electronics,books, charts and chandlery featured throughout the website, so as to offer you the Right Choice at the Right Price, which has been our motto since we started out. Our product selection is chosen by Yachtsmen for Yachtsmen, so you can be sure of finding the sailing equipment you need for your boat. You will also notice that we continue to offer a huge range of chandlery and sailing equipment at incredible value for money, and as always, you will find genuinely discounted products throughout, not to mention the usual array of Special Offers and new products.
Everything on the website can either be found or ordered in our shops in Bristol, Poole, Cardiff, Plymouth, Swansea, Chichester, Lymington, Bursledon, Swanwick and the Hamble's, plus an enormous amount of other chandlery that we all need for our boats!
CHOICE - We have personal experience of using and fitting most of the selected products in the website on our own boats. We offer a wide range of products clearly displayed and at the right price, and most importantly we try to offer you, our customers, everything you really need to enjoy your time on the water.
VALUE - We offer our customers great value for money, and we provide you with the best Special Offers and genuine discounted prices, which we have only been able to source thanks to our many contacts and years in the Marine Trade.
PERSONAL CARING SERVICE - We are a hands on team, so we actually care about our customers, and we make sure that you get what you need, when you need it. We also have a policy of supplying everything ex-stock, and we aim to despatch within 5 working days after receiving your order.
FORCE 4 CHANDLERY is established. The first Force 4 Shop opens in Bressenden Place, Victoria, London, started by would be Olympic hopefuls Colin & Raymond Simonds and Chris Osbourne
Force 4 exhibits at the Earls Court London Boat Show for the first time.
Force 4 sells Ski Equipment through the winter months for seven years.
Peter McLuskie acquires Force 4 from the Simonds family.
Force 4 produces its first catalogue.
A major fire in the Victoria shop closes it for 6 months. Temporary premises are found in a vacant bank next door.
Force 4 opens its shop in Bristol.
Force 4 acquires Capt. O. M. Watts of London
Force 4 opens in Poole.
Force 4 acquires Offshore Direct, a marine mail order business.
Force 4 exhibits at the last Earls Court London Boat Show.
Force 4 opens in Lymington.
Force 4 opens their own Head Office & Mail Order Warehouse facility in Nailsworth, Gloucestershire.
Force 4 opens in Chichester.
Force 4 opens in Cardiff, in the new Cardiff Marine Village.
Force 4 acquires the entire Aladdin’s Cave business from the Foulkes family. The five shops in the Hamble area bring the company’s total number of shops to 10 and it also now owns a Rigging business, Aladdin’s Cave Rigging in Bursledon.
Force 4 wins the Boating Business Marine Retailer of the Year Award for 2009/10.
Force 4 opens in Swansea.
Force 4 expands its warehouse facilities by 50%.
Force 4 acquires Shamrock Chandlery in Southampton
Force 4 opens in Plymouth, Queen Anne's Battery Marina.
Force 4 opens all new Dinghy Centre in Swanwick Southampton.